Our marketability

Our Audience is 16-30 year olds. We gave it this certificate because it has violent scenes throughout and will intendedly be too frightening for a younger audience. I placed the average higher end of the target audience at 30 because between this age people are generally more interested in fast paced, tense and gory films. Older people tend to go for more complex plotted films and are less interested in action films.

Although all film productions involve establishing a target audience for the marketability, there is also the audience called playability. This is the audience outside the marketability range group who may go and see the film. This will pretty much always happen as you cannot generalise the type of persons film interests based on age ranges and stereotyping gender to genres of films. Although, statistically, you can see what type of people go and see what film and compare popularity among age and gender groups, which enables you to make a prediction on the type of main audience that will come and see the film (hopefully.)

From some research I have carried out, I have found that action films had the highest gross box office at £169.2 million.  Action films are most popular

John and Sarah don't often go to the cinema. They have a 'netflix' account that they use to watch thriller films in their free time. They use it because they can watch good, recent films in the comfort of their own home and is cheaper than seeing the films at the cinema each time. They often share information to their friends over text messages,  social media sits like 'Facebook' and 'twitter' and discussion with people about the films that they have watched and recommend seeing them if they think their friends would enjoy it.After seeing the trailer for a new action film, they are hooked and want to see it as soon as possible. It has not come out on 'netflix' yet and so suggest seeing it in the cinema. After thinking about it, they consider the fact that it will be expensive and may not have the time.

Later on, John logs on to Facebook. He sees lots of people chatting about the film and praising it. He finds similar comments on youtube on the trailer of it; people are saying that "they cannot miss out on watching this spectacular film." John is very keen to see it now so that he can talk with his friends about it. He convinces Sarah that they should go and see it soon.

John and Sarah sit in the car with the radio station on: it's almost time for film reviews of the week, right after books and TV programmes. They eagerly await their favourite review's verdict: he often gives an accurate review that is always similar to their own thoughts on the films. He praises the film and says it uses very good graphic effects, that the actors all gave a top performance and it was generally a very entertaining film from start to finish. They then decide that they will see it later on that day and can't wait to enter the cinema doors as they eagerly await the film to start.

The film was just right for them both: Sarah does not like too much gore and found the story line interesting and unfolded well throughout the film. She liked the details used in editing such as the way the camera angles make the audience feel engaged and almost like they are in the film. John found it had just the right amount of violence as he enjoys fighting films whilst still sustaining an interesting plot. By the end of the film openings, they knew that they would thoroughly enjoy watching it and were glad to have spent the money on seeing it that day. They both wrote that they found it brilliant on social media sites and recommended it to their friends. Their friends took their recommendations and said they were glad they went.