Audience marketing

The target audience for our film is 16+.
We have chosen to give our film this certificate because it means the audience who are interested in this action film knows it will be intense.
It will not be suitable for people under the age of 16 as there are scenes of violent drama.

The ideal target audience would be people of around the age of 19-25.  A male and female would be interested in this film as it is not particularly a gender targeted film: although both the characters are female, the action usually appeals to men. Statistically, males

An example of how media affects audience's chances of going to see a film.

John and Sarah are people who enjoy going to the cinema to see action films. They see the an action film advertised on the TV. They are immediately interested in going as they have been looking out for a film to go and see over the holidays in time off work they have and action is a usual for them. They go on to the internet and browse on popular social media sites such as youtube and re-watch the trailer. They then log on to Facebook and see that somebody else has seen it. They ask them what they thought of it. The person replies that they thought it was good because it has their favourite actor in it. John and Sarah are more convinced after hearing their friend's review. After seeing the youtube video comments that are mainly positive, they decide that they will go and see it. John, as usual, reads his paper the next morning. He flicks to the film reviews as he often does and keeps an eye out for the title of the film they are going to see. He sees that a popular newspaper reviewer has rated it well and will be an outbreak in the cinema industry. Seeing this, he decides that he now is so convinced that he is keen to see it that he will pre-book tickets in case they do not get tickets later.

On the way to the cinema, John and Sarah turn on the radio. They listen to their regular radio station: it plays their favourite music but also keeps them up to date on the latest films, books and TV programmes. The man that reviews this weeks top films is giving a review on the film they are going to see. He claims that people are coming out of the cinema disappointed and demanding refunds; social media sites are now exclaiming that it is the "worst film of the year." John and Sarah are not unsure about spending their money on the film. They look at each other and know that they will be wasting their time. They decide to turn around and go home, with the intentions of renting a film that they know for sure will be good and for much cheaper.

People can freely discuss ideas, thoughts and opinions on Facebook for other people to contribute and add their own to the discussion. There are many pages that discuss films and criticise or praise a film. Others interact with their friends on Facebook and do poll questionnaires on what they thought of the film, what they think could have been better etc. This effects other peoples opinions as well as the chances of going to see it, of course. If my film got good praise from these sites it would be great for the films reputation so I would encourage it as much as possible.