Tuesday, 22 April 2014

Evaluation: Question 3

What kind of media institution might distribute your media product and why?

My production company is called canvas productions. This is connotating a creative, original and artistic sort of film production. It is also connotating it is not a massively commercial, fancy company that has a lot of money to spend on special effects etc, but a more basic, drawing-board and blank canvas style of producing films. 

My company focuses producing on films: it is an independent film maker. This means it does not come from  a large, well known production company with a big budget to spend on films. My film is low budget and relies on acting, editing and effects to make it realistic and entertaining. Realistically, expensive special effects and popular actors would be rare to be included in a film of my type. This means a limited budget.

The money would probably come from private investments from other larger companies. The four main methods of financing a film are:
  1. government grants; The Film UK Council can provide fundings to producers from the National Lottery or the British film institute. The government may provide a subsidy or tax to the producer when filmed in the area of their control.
  2. tax incentives and shelters; In 2007 the United Kingdom government introduced the Producer's Tax Credit which results in a direct cash subsidy from the treasury to the film producer.
  3. private equity and hedge funds Wealthy individuals invest in funding for a producer and risk gaining a net profit 
  1. debt finance comes from pre-sales like selling the right to distribute a film before the film is completed. A TV station may provide  subsidiary of the movie studios company.
  2. equity finance.

 My film is likely to make made investments from private fundings. It may be on a loan to pay back when profit form film sales is made.

Film titles

In my film title, actors names come first, then the production company and other companies, director, editor,producer, lighting and effect, music, costume design, and writer. The most 'expensive'- the actors, would come first, and as their names are most well-know as a voce the line talent, they would come first to be introduced. The editors and other below the line talent roles are credited when more action happens, because it is less likely people will may more attention to them when something is happening as their names would be considered less valuable to be seen but he audience. 

Other films that would have been distributed similarly are films like 

Although my film would likely be on a low-budget, advertising costs would be a good investment. Indie films like mine often favour low-cost, but by no means less effective strategies, such as social networking which raises word of mouth advertising and audience interaction like getting people to enter competitions or uploading clips of their own.

Although the film is obviously low budget to make, the audience of the action/thriller genre is up in the top favourite genres. This means audience-wise, it would have a mass appeal. This is why advertising would be more important than production: getting that mass audience's attention to be aware of the film is vital. 

Companies that specialise in independent films but have big-budget links from the big 6 such as Fox Searchlight Pictures would be ideal: they would have massive benefits to my distribution as they are already a big company with large budget funds from Fox studio 20th century Fox. It's specialisation in british and independent films would help my case to get them to distribute it.


Films like 'Slumdog millionaire', highly successful film that won four golden globes, was produced on a modest budget of £15, 000,000. It's final budget?$377,910,544.The reasoning behind this? It was distributed by fox searchlight pictures.This film had 'humble expectations', however turned out evidently very successful. The distribution from a Big-6 linked company undoubtedly helped this to achieve such a successful box office.

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